Simplifying Branding to Establish Yourself as an Expert with Kim Westerlund

Special guest:

Kim Westerlund, Branding Strategist & Co-founder of The Branding Table

Key topics covered:

🔹 Why branding matters – Move beyond price wars and build lasting emotional connections with your clients.

🔹 Brand vs. Branding – Understand the difference between what people think about your business and how you shape that perception.

🔹 Branding beyond the logo – More than colors and visuals—your brand is an experience.

🔹 Your personal brand matters – As a business owner, your personal brand should align with your company to build credibility and trust.

🔹 Emotions drive decisions – People buy based on emotions (90%) and justify with logic (10%). Learn how to tap into this.

🔹 The power of consistency – A strong brand isn’t built overnight; it’s reinforced through every customer interaction.

🔹 Common branding mistakes – Misconceptions that prevent businesses from building a strong, recognizable brand.

Actionable steps to strengthen your brand:

✅ Download the Branding Table – A framework with 27 elements covering purpose, identity, and strategy.

✅ Define your core message – Clarify your goal, mission, and vision to guide your brand identity.

✅ Simplify your strategy – Focus on your unique value, positioning, and method to stand out.

✅ Leverage the strategic formula – Use Kim's simple structure to clarify and strengthen your brand positioning. Try it and see how it defines your unique edge!

✅ Stay consistent – Reinforce your brand through messaging, visuals, and customer interactions.

✅ Engage with Kim Westerlund – Connect with Kim on LinkedIn for branding insights and expert advice.

Resources & Links:

📌 The Branding Table – Download the framework to build a stronger brand.

📌 Kim Westerlund on LinkedIn – https://www.linkedin.com/in/kimwesterlund/

📌 The Branding Table YouTube Channel – https://www.youtube.com/@thebrandingtable

📌 Branding Workshops & Tools – https://thebrandingtable.com/

💬 What was your biggest aha moment from this episode? If you’ve downloaded The Branding Table, DM Sarah or Kim to share what insight stood out most! ⬇️