Turning Potential Clients into Paying Clients - One Conversation at a Time with Jens Edgren

Are you a coach or service provider struggling with sales conversations? Do you feel uncomfortable using pushy tactics to attract clients?

In this episode of "Boost Your Business by Business Heroes®," we dive deep into the art of selling with authenticity. We feature the expert insights of Jens Edgren, a seasoned coach with 35 years of experience, author of eight books, and certified trauma therapist.

Jens shares his unique approach to sales, emphasizing the importance of understanding the client's core motivation—the "golden thread." You’ll learn how to create a safe and curious environment where potential clients feel comfortable sharing their needs and desires. We explore practical techniques for moving away from traditional sales methods and towards genuine, human-to-human connections.

In This Episode, You’ll Discover:

  • How to identify the "golden thread" that motivates your clients to reach out.
  • Effective questioning techniques to create safety and curiosity in your conversations.
  • The power of using mini-stories to inspire and educate your clients.
  • How to address money early and openly in your sales conversations.
  • A step-by-step guide to structuring your sales conversations for maximum impact.
  • Common mistakes coaches make when trying to sell and how to avoid them.
  • The importance of choosing the right clients and focusing on those who truly value your services.

Jens also shares insights from his new book, "MEDDIC Sell More Faster," and explains how creating valuable content like books can scale your impact and attract high-paying clients. Learn why selling is not about convincing people but understanding their needs and offering them hope.

Key Takeaways from Jens:

  • Extremely successful coaches are good at catching the number one reason the client is reaching out to them.
  • ...my job is to liberate that potential and find the small things that could help that individual to achieve whatever success they're looking for.
  • They also buy hope and understanding that it's possible for them to change.
  • The definition of our success is that we sell a lot because that means we help many people.

Links & Resources:

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